Do railway companies in your country diversify their businesses? In Japan, they certainly do. For instance, many railway companies operate their own department stores along their lines. Another example is the real estate business. The residents living in their housing developments are expected to take the company’s trains to go shopping, commute, and attend school.
This diversification also extends to smaller ventures. Take a look at the photo above — it shows a bowl of Japanese noodles from Hakone Soba, a modest restaurant located inside Shimokitazawa Station on the Odakyu Line. Operated by Odakyu Restaurant System Co., Ltd., a subsidiary of the Odakyu Group, Hakone Soba has grown to more than 40 locations along the line. I love this style of noodles — they’re served quickly, reasonably priced, and, of course, delicious. It’s the perfect stop when I’m in a hurry.
In August this year, Odakyu celebrated the 60th anniversary of Hakone Soba. To mark the occasion, a special menu item was introduced. Look again at the top photo — you’ll notice a semicircular fish cake sitting on the noodles. What’s that? It’s Mocoron!
Mocoron, as you may know, is Odakyu’s cheerful blue rabbit mascot. I was pleasantly surprised to find Mocoron appearing as a topping in this commemorative dish. It was as tasty as it was charming.
And there’s more. The Odakyu Romancecar is also joining the celebration. I spotted a commemorative sticker on the side of Set 30255 of the EMU 30000 series. The entire Odakyu Group seems to be celebrating the 60th anniversary of Hakone Soba together — truly, an “all hands on deck” moment for this beloved brand.