"Kira-kira name (glittering name)" is a buzzword widely used in Japan. I'm not a native speaker of English, but I'd say it's similar to "bizarre name" in English. Kira-kira names are often seen in new babies' names. They are Cocoa, Honey, Lovely... and so on... mostly taken from English words.
In the railway industry, a well-known kira-kira name is "Tobu Urban Park line", as I posted before. I'm going to show you the other example today... "Tokyo Sakura Tram (Tokyo Cherry Tram)". On April 28th, 2017, the Transportation Bureau of the Tokyo Metropolitan Government gave a nickname of their tram route, "Arakawa line", to "Tokyo Sakura Tram". Wait, what? I'm not very fond of this nickname to be honest, because... (1) "tram" is not a common word in Japan. I wonder why some Japanese are eager to use English words in their daily life. (2) The local place-name "Arakawa" disappeared from the route name. It's inconvenient for passengers. (3) Sakura (cherry) is not a representative flower on the line. The Arakawa line is famous for roses. Local volunteers have been planting roses by the side of the track, and maintaining them since 2003. We should prize local people's feelings over everything else.
The metropolitan government makes excuses for example... There are many cherry trees on the line. The new name, "Tokyo Sakura Tram", was decided by popular voting. The new name will be friendly for inbound tourists... and so on. They're not altogether false, but I feel like something is wrong.
